🏡 What to Know Before Selling Your Home in West Michigan

Perigon Realty Group
Nov 21
2 min read

Thinking about selling your home in West Michigan? Whether you’ve outgrown your current space, are relocating, or simply ready for something new, the selling process can feel like a big step. The good news: with the right preparation and local expertise, you can sell confidently — and for top dollar.

At Perigon Realty Group, we’ve helped hundreds of homeowners across Grand Rapids and the surrounding areas successfully sell their homes. Here’s what you should know before you list.

Understand the West Michigan Market

Before you put a “For Sale” sign in your yard, it’s important to know what’s happening in your local market.

Steady demand: West Michigan continues to see strong buyer activity, especially in popular communities like Grand Rapids, Ada, Rockford, and Holland.
Balanced conditions: While the frenzy of 2021 has cooled, well-priced homes in move-in condition still attract multiple offers.
Seasonal trends: Spring and early summer are traditionally the busiest times to sell, but motivated buyers are active year-round.

Our team can provide you with a personalized market analysis so you know exactly how your home compares to others in your area.

Prepare Your Home for Success

First impressions matter — both online and in person. Small improvements can make a big difference in how fast your home sells and the offers you receive.

Declutter and depersonalize: Help buyers imagine themselves in the space.
Focus on curb appeal: Fresh landscaping, a clean entryway, and updated lighting go a long way.
Make small updates: Neutral paint colors, clean flooring, and modern fixtures can elevate your home instantly.
Professional photography: Nearly all buyers begin their home search online. We use professional photography and strategic staging to ensure your home stands out.

Set the Right Price

Pricing is one of the most important factors in a successful sale. Price too high, and your listing may sit on the market. Price too low, and you could leave money on the table.

We use real-time market data, buyer trends, and comparable sales to determine your home’s true value — ensuring you attract the right buyers while maximizing your return.

Market It Strategically

A strong marketing plan goes far beyond the MLS.

High-quality visuals: Professional photos, drone footage, and virtual tours.
Online exposure: Placement across Zillow, Realtor.com, and social media.
Local reach: Exposure to our West Michigan network of agents and buyers.
Storytelling: We highlight what makes your home unique — from neighborhood amenities to lifestyle appeal.

At Perigon Realty Group, we combine digital marketing with personal outreach to get your home in front of the right audience quickly.

Work With a Team That Understands the Market

Selling a home is more than a transaction — it’s a major life decision. Our team handles every step, from pricing and staging to negotiations and closing, so you can move forward with confidence.

Our mission: